Behavioral Science Consultant
Behavioralize
Disclosure(s): Pfizer: Advisor/Consultant
Niyati Patel holds a Master’s degree in Behavioral and Decision Sciences and works at Behavioralize, a consultancy that applies behavioral science to complex business challenges. At Behavioralize, she and her colleagues focus on understanding how people make decisions and use these insights to help organizations design more effective strategies. While the team works across industries and business functions, they have a particular strength in healthcare, where they bring behavioral science to questions of risk, decision-making, and behavior change.